If you have a product that you think is ready to be launched, then you need to ensure that it’s launched correctly. A good design and a decent price alone won’t make your product a success, so here are the steps you need to take to get your product off the ground:
- Promoting your product is key for a successful launch. Use products such as promotional bags, pens and so forth, in combination with social media and other traditional forms of marketing to create hype around your product.
- Create a promotional schedule so that your marketing is more visible leading up to your launch period. Determine the ‘who’, ‘what’, ‘where’ and ‘when’ of your promotional strategy.
- Create a detailed budget for each area of your launch campaign.
- Evaluate the ROI in order to hone the frequency and reach of your product promotions. To improve your ROI, evaluate elements like quality, creative and any additional offers.
- Present the launch to your team before going ahead. Tell them your promotional ideas and talk about the product with the aim of listening to their questions or concerns and make any necessary changes.
Source: http://www.articlewipe.com/how-to-conduct-a-successful-new-product-launch/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-conduct-a-successful-new-product-launch