Finding effective and creative ways to grow your brand awareness is essential for building your business and attracting new customers. While there’s understandably a massive focus on digital marketing efforts, there is one timeless method of promoting your brand – free promotional items. What’s better, the current move away from cheap plastic bags to reusable ones offers an amazing opportunity to brands looking to make an impact.
There are hundreds of possibilities when it comes to customised promotional gear to hand out for your company. But reusable shopping bags are cost-effective, eco-friendly, practical, and actually get used on a regular basis, making it a powerful but fun tool for building brand awareness. Below we summarise 4 key benefits.
1. Ongoing Free Marketing
The best way to build brand awareness is to get your company and its logo in front of as many eyes as possible. Having your logo on tangible items that are regularly used in public is an excellent way to get in front of more consumers. Whilst other advertising promotions cost a lot of money and only run for a short amount of time, reusable shopping bags will continuously be used and help keep your brand in front of consumer’s eyes.
2. Customisable
When it comes to personalising reusable shopping bags, the possibilities are virtually endless. From a selection of different materials such as jute, cotton or hemp, to the size, shape, and colour, you can have the perfect reusable bags created to capture the personality of your brand. Having a unique and customised logo, beautiful artwork, or even a funny quote printed on reusable shopping bags can help generate interest and draw attention to your brand.
3. Environmentally Friendly
Eco-friendly initiatives from brands are always welcome to today’s environmentally conscious consumers. Reusable shopping bags are eco-friendly as they replace single use items as well as replacing wasteful printed marketing material. This helps to show consumers that your company is committed to sustainability. Customers who are conscious about their impact on the environment will be more likely to follow and support a brand that holds their same values.
4. Cost Effectiveness
One of the biggest benefits of reusable tote shopping bags for your brand is that they can be purchased through wholesale providers, like Albury Enviro Bags. When large quantities are purchased, the cost-effectiveness of producing such high-quality, custom marketing collateral is incredibly impressive. They are also versatile and can be used for any promotion or event, from conferences to trade shows and local fairs.
Get in Touch Today for Quality Reusable Shopping Bags
At Albury Enviro Bags, we have Australia’s best range of customisable jute, cotton and hemp bags. These are available in a wide range of colours and styles and are printed perfectly and delivered on-time, every time. Explore our range by material or by bag style or contact our team today to find out more.